Job Overview

The Commercial Operations Manager is responsible for ensuring smooth, consistent, and effective execution of all commercial activities across multiple sales channels. This role oversees daily operations for e-commerce, live commerce, and B2B channels, coordinates cross-functional teams, resolves operational issues, and ensures a seamless customer experience across all platforms.

Key Responsibilities

Overall Commercial Execution

• Ensure day-to-day commercial operations run smoothly across all channels through clear coordination, issue resolution, and consistent execution

Live Commerce Operations

• Oversee live commerce planning and execution, including scheduling, staffing, product availability, and issue resolution to ensure smooth live sessions and strong performance

B2B Channel Management

• Manage B2B sales operations, including order processing, coordination with Operations, pricing execution, and customer fulfillment to deliver reliable and professional service

E-Commerce Channel Operations

• Oversee daily operations of e-commerce platforms to ensure product listings, pricing, promotions, and order processing are accurate, active, and properly executed

Customer Service Operations

• Ensure customer service teams meet response-time and resolution SLAs, handle issues professionally, and support a positive customer experience across all channels

Qualifications

• 5–10 years of experience in commercial operations, sales operations, e-commerce, or retail operations

• Proven experience managing multiple sales channels (e-commerce, live commerce, B2B, or retail)

• Strong hands-on experience in day-to-day commercial execution and issue resolution

• Demonstrated ability to coordinate cross-functionally with Marketing, Operations, Logistics, and Customer Service teams

• Experience supporting campaigns, promotions, and peak sales periods

• Solid understanding of order processing, pricing execution, and inventory coordination

• Comfortable managing KPIs, SLAs, and operational reporting

• Experience using e-commerce platforms such as Shopee, Lazada, TikTok Shop, and Shopify

• Working knowledge of ERP or Order Management Systems (OMS)

• Proficient in Excel or Google Sheets